Businesses in your community are more likely to take an interest in your project than a larger, anonymous corporation. The best approach to getting sponsorship is to start small and local. You may want to seek sponsorships, advertisers in your show (maybe have a sign on the stage before the show that has the logo of the sponsor since you won’t be having a program), and raise money through crowdfunding (Kickstarter, Indiegogo, etc.) to cover some of your initial costs. Just a few tips from the Fringe Veterans to help you make the most of your money: Experience has shown that $500 is usually a healthy budget for marketing and advertising which should be sufficient for hiring a graphic designer to create your images and materials, printing, and purchasing at least one ad. We do not recommend spending $2000 if your show is in a 50 seat venue, nor spending $50 on your show in a 320 seat venue. Marketing budgets will vary based on the size of the venue and the number of tickets you need to sell to fill it. There should be only one Fringe logo that you are using for your promotion and that is the logo that says Orlando International Fringe Theatre Festival. The right of use still pertains even if you acquire our logo from any other source. This statement pertains to the general use of our logo. Our logo is very important to us and we are protecting it in order to protect our brand. While these files may be “editable”, you may not change the image in any way without prior permission from the Marketing Director.Ĭhanging our logo in any way that is not approved will result in disciplinary action which may include the removing of posters and any other promotional materials. To make sure you are using our logo properly, please take moment to read through our simple to understand, Brand Style Guide Please make special note of the treatment of our logo, including placement and clear space. Please do not change the logo in any way without approval from the Marketing Director. Since the posters are rotated randomly, artists may purchase multiple ads to increase the odds of their ad being shown.Īds are $99 and give you BOTH placements for the price of one.Īll promotion of your production must include the Orlando Fringe logo! For your ease, we’ve posted the logo below in a number of formats and color combinations to match any design you create for your production. The ads will be horizontal ads that span the length of the page. On the other pages, adds will be rotating randomly between sections. Since the posters are rotated randomly, artists may purchase multiple ads to increase the odds of their ad being shown. There will be multiple rotating ad locations on the pages. The ads will randomly rotate automatically on the page. The ads on the page will be poster images that are clickable. There is no guarantee that all posts will be shared or how long they will be viewable due to the nature of Instagram Stories and the limited time viewing.Īrtists may purchase website ads on the festival pages of our website. If an artist posts on Instagram Stories and tags Orlando Fringe, Fringe will share it. You can access the page in a frame below or CLICK HERE to visit it. With Orlando Fringe not printing a program this year, we are looking at different ways to help you, the artists, get the word out about your show in the most wide-ranging and affordable way possible.Ī page has been made on our online merch store for artists to purchase ads for their show.
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